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Retail Activation Specialist

Keurig Dr Pepper

This is a Full-time position in Portland, OR posted May 27, 2021.

Job Overview

The Retail Activation Specialist will report to the Regional Sales Manager and is responsible for identifying new prospects then soliciting, selling and ensuring proper placement of product in retail outlets.

The Retail Activation Specialist will represent the company to distributor partners in all sales-oriented activities.

This person will utilize strategic thinking to create joint business plans, influence internal stakeholders, and solve highly complex customer challenges.

Responsibilities:
Develop and maintain an organized list of target accounts in the territory.Achieve key performance indicators on cases sold, displays sold, and new distribution availability.Sell KDP products (with a focus on Non-Carbonated portfolio) to retailers in coordination with local distributors.Call on target accounts in key markets on an ongoing basis to review in-store priorities.Enhance the business, brand visibility, and availability by gaining new distribution.Work collaboratively with distributors and drive best practices, acting as a coach to, and major contributor/peer leader when working with other distributor vendor representatives.Analyze monthly sales reports to identify opportunities, assess underperforming accounts or potential loss of distribution within the account.
Manage, build and move displays and/or product to establish best location for sales on all company products as necessary in assigned stores.

Direct and support consumer and retail activity by working closely with the Field Marketing team.

Open new accounts, grow brand distribution & case volume of independent of distributor sales team.

Develop and maintain relationships with key retail accounts.
Develop and maintain store level relationships with key chain accounts.
Audit individual accounts after each visit.

#IND1

Requirements
Undergraduate degree or equivalent work experienceBeverage/DSD Distributor Management experience or CPG experience (3+ years)Ability to travel 30% of the time requiredExperience with nonalcoholic beverage industry preferredRetail account management experience preferredAbility to manage and analyze sales data; trade/business analyticsAbility to work in extremely fast-paced and evolving hyper-growth environmentExperience working successfully within the constraints of a growing businessProficiency with Microsoft Office SuiteMust have valid driver’s license and own vehicle to travel and transport promotional merchandise between accounts within assigned territoryMust be able to stand, walk for long periods of timeMust be able to stretch/place product on overhead shelvingMust be able to balance on ladders
Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion.

KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S.

The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages.

With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott’s and The Original Donut Shop.

The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being.

We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc.

is an equal opportunity employer and affirmatively seeks diversity in its workforce.

Keurig Dr Pepper Inc.

recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.
Undergraduate degree or equivalent work experienceBeverage/DSD Distributor Management experience or CPG experience (3+ years)Ability to travel 30% of the time requiredExperience with nonalcoholic beverage industry preferredRetail account management experience preferredAbility to manage and analyze sales data; trade/business analyticsAbility to work in extremely fast-paced and evolving hyper-growth environmentExperience working successfully within the constraints of a growing businessProficiency with Microsoft Office SuiteMust have valid driver’s license and own vehicle to travel and transport promotional merchandise between accounts within assigned territoryMust be able to stand, walk for long periods of timeMust be able to stretch/place product on overhead shelvingMust be able to balance on ladders

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