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Director, CRM


This is a Full-time position in Portland, OR posted May 11, 2021.

Purpose & Overall Relevance for the Organization:

Based on the global Consumer Engagement (CRM) strategy and aligned to the overall US Digital Activation strategy, refine and ensure the US CRM strategy is locally relevant for the US market.

Set overall brand KPIs related to CRM, broadly sharing these KPIs and working across the brand to achieve.

Work closely with key business units, helping them to bring key CRM strategies and plans to life, ensuring they meet their quarterly and yearly targets.

Focus will be on consumer acquisition and retention through the following key areas: database marketing, email marketing activation, strategy, and operations..

This role will work closely with our Performance Marketing team, Retail Marketing team, our Membership team, and the Digital Content team.

Key Responsibilities:
Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations.

Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development.

Utilize global’s existing tools and agencies, supplementing when necessary.

Drive collaboration with key business units to implement activations and deliver on quarterly / yearly consumer data acquisition targets.

Manage the US email marketing and operations team, collaborating with the eCommerce channel and relevant teams to meet key top lines sales targets and consumer data acquisition goals.

Identify point-of-sale acquisition and at-retail engagement opportunities by working closely with owned and wholesale retail teams.

Drive strategies and activations by utilizing data and insights to deliver a better understanding of consumer shopping behavior Work with key technologies and tools to help in planning, activation, and analysis.

Supervise key CRM partner agencies, manage the CRM department budget, proactively participate in key brand milestone meetings, and provide regular analysis and recaps.

Act as an evangelizer for the dynamic content / personalization initatives in the US market, assurning appropriate level of market buy-in and contribute to successfully drive personalization forward, by connecting content, data/analytical models and all releavant front-end channels.

Assure that self and team Pro-actively collaborate in the co-creation process with the relevant global teams to create rich backlog across all the CRM products where the local team is contributing and together with global team drive timely and successful delivery of new functionalities & programs
Key Relationships:
Brand Activation Leaders Business Unit Leaders Brand Communication Leads Performance Marketing Membership Digital Content & Planning Ecommerce Buying & Planning Retail teams – owned retail and wholesale US Newsroom team Global CRM teams Current CRM creative and planning / publishing agencies
Knowledge, Skills and Abilities :
Strong interpersonal/communication skills and high level of strategic thinking.

Superior writing, research, presentation and project management skills.

Experience in CRM / consumer engagement Ability to manage and / or collaborate with internal and external cross-functional groups.

Solid understanding of available CRM tools and platforms Experience working in a data-driven organization Solid understanding of consumer messaging and brand reputation.

Broad understanding of and passion for the sports and fashion/entertainment industry.

Strong written and verbal, presentation and organizational skills
Requisite Education and Experience / Minimum Qualifications:
Degree in Marketing, Communications, PR or a related field.

Master Degree / MBA a plus.

8-10 years’ industry and / or relevant work experience.

5+ years management experience Fluent written and spoken English language skills.

At adidas we have a winning culture.

But to win, physical power is not enough.

Just like athletes our employees need mental strength in their game.

We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher.

For us at adidas confidence means acknowledging that we don’t have all the answers.

But we are willing to take risks, we try new things.

And if we fail, then this is part of our learning – it helps us improve.

COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists.

We, too, know that we are stronger together.

Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

Being the best sports company in the world takes CREATIVITY.

No great athlete succeeds by copying their predecessors’ training plans and strategies.

We have to be open to new ideas, explore, gain an edge and stand out.

Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.

We do not tolerate the harassment or discrimination toward any of our applicants or employees.

We are an Equal Opportunity Employer.

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