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Senior Digital Optimizations Manager


This is a Full-time position in Portland, OR posted July 20, 2021.

The Sr Manager of Digital Optimization and Personalization will leverage vendors and contractors to build a team responsible for the integration, best practice application, and ongoing optimization of ecommerce technology tools to drive acquisition, conversion, and retention across the ecommerce portfolio of our family of brands.

This person will work closely with our various central and brand digital teams to deliver a best-in-class digital customer experience by developing on-site personalization strategies, redefining processes, operationalizing the usage of 3rd party tools and analyzing digital engagement.

This senior leader should be capable of operating in a complex matrixed organization, be a tactician and operator, have experience managing technical and tactical experts, be proficient at triaging complex issues and driving them to resolution, and act as a change agent across Centralized and Brand teams.Key China market responsibilities will include the following: Develop Tapestry’s Ecommerce Technology architecture approach for all three brands based on the optimization strategy Partner with Brand Ecommerce teams and Analytics team to design, develop, implement, and track conversion optimization programs Operationalize Tapestry’s next generation Personalization and Optimization tools to drive growthDeliver an integrated, responsive, and scalable content personalization programOptimize platform and 3rd party tools including navigation, product presentation, recommendations, and other elements of the digital experienceDeliver and optimize personalized campaigns and offersPartner with Digital IT to operationalize an efficient conversion optimization programCreate data driven, dynamic, relevant, and cohesive customer experiences and messagingUnify and activate data to automate and enhance personalization, analysis, and decision-making across the enterpriseThe accomplished individual will possess…

Bachelor degree preferred5+ years of experience of digital and ecommerce optimization experienceExperience with digital tools such asCommerce platformsDigital experience management and testingDigital analyticsContent ManagementTag managementPersonalization / Product recommendationsCustomer data platforms / Data management platformsExperience with membership, loyalty, or rewards programs preferredThis position reports to the Tapestry China Digital Head

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