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Vice President Key Cities and Marketplace Development- Based in LA/NYC

Adidas

This is a Full-time position in Portland, OR posted February 10, 2021.

Goal of Key Cities* Further the adidas mission to create the best sports brands in the world by creating a powerful, integrated brand and business ecosystem that wins the creator and catalyses the brand and business within the targeted key cities, markets and globe* To achieve a leading position for our brands in the key cities as indicated by NPS, Net Sales, Market Share, membership growth and activation reach.Purpose of Role:* The Key City and Market Development role is responsible for providing a single and authoritative point of leadership and direction for the Key City strategy and execution plan within the Market; he/she is responsible and accountable for the correct positioning and healthy growth of the brand and business within the designated key city and omni market strategy.* They are a key interface point connecting the Global, Market and Local teams to ensure the contribution of their respective Key City to a global Key City Strategy.Key Responsibilities:* Vision and Create Strategy -o Lead the development and Execution of Key City and Omni market strategic plan.o Deliver Strategic plan and all review inputs to Global and Market teams to ensure leadership alignment, allocation of required budgets and resources to effectively deliver the plan.* Responsible to drive Brand & Business Success within the Omni Marketplace Focused on Key cities of NY and LA – Balance the brand investment with the delivery of compelling brand, business and commercial outcomes in the Key Cities; Operate and manage a comprehensive Key City P&L, via shared decision-making, collaboration and alignment with the Market SVP of Commercial* Actively Manage Stakeholders and Internal Network – Influence and partner with the stakeholder community – global and local, categories/brand and sales/markets – to advance Key City priorities.o Key Cities introduces a complex web of interfaces – this role will need to lead the navigation of this and create partnerships and collaborations across the full network of functions to effectively align the market towards the Key City and Omni Market plan.o Drive the integration and interface for Key City plan with market priorities to extend reach and desire.o Ensure key inputs provided to market accounts, DTC plans to prioritise the Omni marketplace and key cities within.* Responsible to Maximize Total Brand Impact and Synergies – Integrate, filter and converge diverse inputs into the Key City plan; Prioritize multiple inputs to maximize the execution of the Key City’s strategies* Lead Action Planning and Execution – Lead and ensure the execution of the Omni Marketplace and Key Cities 52-week calendar, in partnership with global, local and external stakeholders* Develop and lead the Key City Local Team – Manage the local Key City organization and team to create positive outcomes for the city; Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, inside and outside of the teamo Lead the Key City Marketplace and Activation roles to provide a seamless and cohesive plan that will ensure delivery of Key City Targets.* Act as the voice of the consumer and external landscape – This position requires an ambassador and advocate for the Key City strategy and in deed the voice of the consumer at the key city level. Specifically, the GM will be responsible to establish, track and evaluate creator consumer and competitive landscape, as well as macro trends, to implement improvement and evolution of Omni Marketplace and Key city plans.o Be the leadership advocate for key cities planning and performance management conversationso Drive and focus business analytics to enhance key city offense – consumer insights and market data etc.* Lead and Drive Internal Transparency and Communication – As a Key City GM, this position will be required to work seamlessly between Global and Local teams.o The GM will be the lead representative for the Key City towards Global Functions, participating in regularly updates with the Global Key City leado The GM will operate as the lead advocate locally, representing a voice for Key Cities within the Market Strategy and present the status of the Key City to the Market GM and leadership team.o The GM will provide key cities perspectives and insights as needed by the Group – Global go-to point person for each key city* Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policiesKey City KPI’s:* Brand Desire – NPS, Brand Momentum, Spontaneous Purchase Intent* Consistent Revenue Growth (Net Sales and Sell-Out)* Market Share – Overall and Category* Retail Comp Sales* Full-Price Sell-Through in Key City Attack’s Key Account Doors* Membership adds in the focused key cities of NY and LA* Activation reach through brand storiesKey Relationships:* Market relationships- NAM Senior Leadership Team – specifically Brand, Retail and Sales* Global relationships – BU GM’s, CTC SVP and First line, Brand Management* Global Key City lead and the Virtual community of 6 Key City GM’sKnowledge, Skills and Abilities:* Senior level leader with a minimum of 10 years progressive leadership responsibilities within a Commercial Environment* Deep functional experience in Brand Management, Marketing and/or Sales* Change agent comfortable driving transformation and creating clarity within new and ambiguous climates* Ability to work in a Matrix organisation with experience in influencing Cross-functionally and cross-culturally* Proven leadership and managerial skills* Very strong interpersonal skills (e.g. communication, negotiation)* Proven methodological skills (e.g. business planning, strategic development)* Extensive industry experienceRequisite Education and Experience / Minimum Qualifications:* Minimum of Bachelor’s Degree; MBA a plus* Business experience: minimum 15 years* Functional experience: minimum 5 years commercial experience in the sporting goods industry* Leadership experience: minimum 10 years in management* Cross-functional experience, ideally with marketing, sales and management* Related Industry experience in sporting goods, retail or consumer goodsAt adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.* CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.* COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.* Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Vice President Key Cities and Marketplace Development- Based in LA/NYCBrand: adidasLocation: PortlandTEAM: SalesState: ORCountry/Region: USContract Type: Full timeNumber: 283216Date: Jan 13, 2021

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